Today, with the new identity and logo, we are dynamically progressive, changing both internally and externally to ensure that you, our valued stakeholder benefits from such changes. The name is unique, personified by our core brand idea of “Humanizing Insurance”. The logo is dynamic, daring and distinctive. Yet, it holds strong to basic family values with the face reflected and the “TQ” representing our appreciation to you. Its youthful enthusiasm is apparent in the mix of upper and lower case letters which also reflects the approachability and accessibility of our organisation to our customers. The yellow and black signifies the link to our parent company, Maybank and exemplifies our solid financial standing.
What it means to you?
However, we believe that this new name and logo symbolizes change. Not just physically, but internally as well. We have taken branding to heart and with the launch of this new identity, we have changed to ensure that we are able to be better for you, to serve you better, to develop better products for you and most importantly, to just be there for you. Let us assure you that the policies that you currently have are still valid and are only affected by a change in its name, where it will be more reflective of the new brand. For all of us here at Etiqa, we believe in living our new brand and we are confident that you will enjoy the experience of a new world of Etiqa.